Following on from our Project Ibiza launch which included our fierce TV advert and some serious hot imagery, now we can take you Behind the Scenes to get a sense of what really happened during the filming of our brand new Summer Campaign.
We invited one of our favourite bloggers, YouTubers and all-round fashionista’s – Sammi from Beautycrush, to come along with us & assist in styling the shoot. Here is her story..

“‘I had the amazing opportunity to be able to go out to Ibiza with the Missguided team to assist with styling their TV shoot and I also vlogged for my youtube channels while there – showing my whole experience, all the details of what I was getting up to and showing my version of behind the scenes!
Sammi wears Rochelle Skirt & Elinor Cross Necklace
On the first day we were on location at the most mind-blowing villa hidden within Ibiza hills, What I loved there was that there were so many different nooks and crannies to the house that we could get lots of different shots with different backdrops, and a highlight was shooting in the infinity pool which you could see into underneath – That was one of my favourite shots! Model Hilda was such a trooper jumping into the pool a dozen times so we could shoot all the different swimsuit designs!

What I also loved was being able to style, whist also having an insight into how the filming crew work, along with the runners – making sure all the props we needed were ready to go and that everything was running smoothly! I loved peeking at what the makeup artists were doing and asked quite often what they were using on the models for the different looks – Lip colours, skin products and also what hair tools they were using.
The second days location was firstly a waterpark. We shot on slides, ledges, in the pools, and by the bright walls with ice-cream selections – this worked well with the swimsuits because they were also covered in ice creams and food! I loved how colourful, bright and summery the shots on this location looked. What could be quite tricky was when the TV shots were filmed, I had to make sure nothing was falling out of place as models ran, swam and walked around but whilst also making sure I wasn’t caught in shot as the cameramen moved around so quickly so everyone behind the cameras had to be alert!

The second location of the day was a dirt track, it was located near a cliff drop so you had to make sure to have your wits about you! I still cant decide if this was my favourite location or if it was the villa! We used coloured smoke and this along with the barren dessert-looking setting just worked amazingly once you popped a model in bohemian, edgy but effortless styling infront of the camera. (This was my favourite collection of clothes) It could be difficult at times because it was very windy on the cliff so there were many hair-checks and clothing checks. One of my favourite outfits from the dirt tract was Grace’s look in the ombre crochet dress and also Hilda’s look in the white maxi dress by the red Mustang (Did I mention there was a Mustang? Oh yes!)
The models were so nice to work with, they were so open and friendly – willing to take risks or challenges whist filming!

The next day we headed back to England, It seemed to go in a flash and I was on a high from styling in Ibiza for days! I’ve been so excited to see it all come together and I’ve recently seen the advert, I’m blown away! I’m so glad I had a chance to be part of it and I’m itching to style again soon! Thank you so much Missguided for having me be a part of project Ibiza!’
All Images taken by Sammi @ BeautyCrush
Follow Sammi Here:
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