Over the weekend we caught with Jess, the super cool chick behind the Australian blog Material Culture. If you’re into experimental modern fashion with a 90’s twist, this is the blog for you! Find endless outfit inspo and killer images on her blog and Instagram.
What’s the story behind your blog?
I started blogging once I deferred my uni course and realized I had A LOT of spare time on my hands. My boyfriend at the time (who is still a really close friend) encouraged me to start it but I wasn’t 100 % sure/confident so we started it together and then Material Culture became our love child.
Can you give a quick overview on your blog content?
It is made up of mostly outfit posts that consist of clothing pieces from my favorite fashion labels. I hope to start featuring other bloggers on Material Culture soon also!
Who or what is the biggest inspiration behind your blog?
As cheesy as this is going to sound, I have been my biggest inspiration. I never really thought that the blog woud take off the way it has and everyday I try and push myself to do bigger and better things.
Are you a full-time or part-time blogger?
I work part-time at Topshop so currently a part-time blogger.
How did you come up with your blog name?
I’ll never forget the moment we came up with the name Material Culture. My boyfriend and I were eating at the fanciest Japanese restaurant I’ve ever been to. Instead of focusing on what to order we were focusing on what to call the blog. Kerem was studying sociology at the time and had just learnt about Material Culture and it seemed relevant for a blog name.
Do you find it hard to juggle your blogging with work and social life?
Scheduling photoshoots is probably the hardest part because it’s hard to free up time to shoot when I have work. I try and juggle the two so I have time for both.
Where do you get your outfit inspiration?
It’s drawn mainly from the wonderful world I like to call the internet. There are so many resources available to us bloggers these days. One day my inspiration can come from someone I’m following on Instagram and another day something I’ve seen on Pinterest.
What social media platforms do you think works best for blogging and increasing followers?
The gram, I honestly think it is the future.
What’s the most challenging thing about blogging?
Trying to stand out amongst other fashion bloggers.
What’s the biggest perk about blogging?
Having the opportunity to work with incredible brands.
Have you got any exciting blog plans coming up that you can let us in on?
I’m travelling to Europe for three months and lets just say I have a few very exciting pieces that I will packing in my luggage. Hint hint: Material Culture on tour.
What are your tips for blog photography?
I’ve been lucky enough to have my own photographer who is an absolute babe and just gets my vision. But I’d say:
1.know how to use a camera
2.focus on details
3. have a clear idea about the way you want your photos to look.
What’s the one piece of clothing you couldn’t live without and why?
I wouldn’t say clothing I’d say my KTZ shoes that I received as a birthday present. I think if anything ever happened to them I would cry for hours on end. I don’t wear them as much as I should but that’s because they are the most expensive pair of shoes I own and my first designer piece.
What’s the one beauty product you couldn’t live without and why?
My limited edition Bad Gal RiRi lipstick – it’s the perfect shade and matches everything I wear.
What are you currently obsessed with?
The song Real by Years and Years – I actually get happy tears listening to it.
If you could meet any top blogger, who would it be and why?
At the moment I’m girl crushing on Vanessa Hong from The Haute Pursuit.
Every outfit of hers is styled to complete perfection and I love the way she’s been working Nike into her posts lately- 10/10 on the babe scale!
What advice would you give to aspiring bloggers?
Have a clear idea about how you are going to stand out amongst other bloggers. I see way too many girls these days calling themselves bloggers when really all they are doing is re blogging someone else’s work on Tumblr.