London Fashion Week is well under way and we’ve been hitting the cobbles at Somerset House to bring you an insider’s scoop on all the action so far. From spotting Alexa Chung to Sergio the Shoe Hunter, we’ve got all the goss on what’s been going on in our LFW Polaroid Diary.

missguided polaroid diary

london fashion week diary

Our first celeb spot of the day was supermodel and all round cool girl Jourdan Dunn. Rocking a baby blue Moschino two piece, we can’t get enough of her super chic Fashion Week look.

lfw diary with missguided

Pages by Megan

missguided lfw diary

The Londoner

lfw polaroid diary

Two Shoes One Pair

lfw diary

That Pommie Girl & Kirsty Doll

We also bumped into some of our favourite bloggers who were out in force at Somerset House. We especially love Pages by Megan’s olive two piece and Two Shoes One Pairs layered up knitwear.

london fashion week diary

LFW14 diary

london fashion week diary

Taking a pit stop at the Me Hotel, we caught up on the day’s news inside The Daily before heading back down to Somerset House. We then squealed at our cutest crush of the day, Sergio, who was busy shoe hunting on the cobbles at LFW in a dapper Alexander Wang bow tie no less (his handler isn’t too shabby either!)

fashion week diary

5 Inch and Up

missguided lfw diary

Natalie Off Duty

Later we met head hunted two of our ultimate style crushes, the incredible 5 Inch and Up and model come blogger Natalie Off Duty who stopped for a quick chat before heading off to their next shows.

missguided lfw diary

Marant and Merlot

missguided london fashion week diary

Lulutrixabelle, Things I Do Think and Buy, Snoochieshy, Shore from London’s Closet

lfw diary

Shope from London’s Closet

Back on blogger watch we spotted some more of our favourite blogging crew looking sass-tastic. We can’t get enough of London’s Closet, Things I Do Think and Buy, Lulutriaxbelle and Snoochiesy’s colour block pop – blogger girl band anybody?

Till next season!

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today we are loving

today we are loving

today we are loving

today we are loving

today we are loving

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The start of the AW season brings a new trend with each week and it can be easy to get over excited with all the fresh styles you simply must try out. Instead of piling on multiple looks at once we love to keep it minimal and are taking inspiration from these babin’ bloggers. With pared down accessories, experimental shapes and mixed textures, we love how these bloggers are still making a statement.

blogger style

Annie Pop embraces lace in our Becki Cropped Scalloped Shirt

blogger style

Jeskaalee covers up in our Rakita Denim Jacket

blogger style

Brittany from Thrifts and Threads rocks smart casual chic in our Eilise Longline Blazer

blogger style

Carolina Krews is slamming in our Katira Textured Wrap Dress

blogger style

Gala Gonzalez is sunning it up in our Verity Scallop Shift Dress

blogger style

Stephanie from Honey and Silk is cosying up in our Juniper Polo Neck Jumper

blogger style

Nada Adelle is rocking new season style in our Auberta Midi Skirt, Clara Strappy Sandal and Naira Crop Top

blogger style

Helen from Creative Thirst is keeping it camel in our Katayun Tailored Dungarees

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We’re here! The sun is shining and the devil is in the detail on day one of London Fashion Week!

London’s most stylish are seriously killin’ it and we can’t get enough…

Megan Ellaby LFW 14

It’s all about the accessories with faux fur in a rainbow spectrum of tones – we’ve got our eyes on some killer clutch bags in cute candy shades!

Laura Whitmore LFW 2014

The fashion elite are rockin’ a strong 60’s and 70’s vibe, with shearling textures, two piece tailored suits and delicious burnt orange highlights. We loved Laura Whitmore’s textured layers, mixing her white crochet dress with a totally chic camel coat with frilled hem.

Jourdan Dunn LFW 14

Two-pieces are the style to be seen in. Supermodel and Missguided girl crush Jourdan Dunn showed off killer matchy-matchy style in this powder blue quilted bomber and skirt combo.

Lucy Rance LFW 2014

Blue hair LFW 14

We’re crushing on septum rings and pale blue locks… but who knows what else we’ll be loving tomorrow!

Happy Fashion Week!


LFW 14

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This beauty trend is about computer-generated and digitally manipulated effects, which inspire a romantic and playful side to makeup. Pastel tones have played a huge part in fashion trends this season and they are going to carry on in to next season too. Think sugary colours that break the boundaries between the virtual and the real. The pastel shades in this trend are pretty and it allows for experimentation with colour blends and texture. This trend is other worldly and is great for a night out or a party.

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If you’re dreaming of London Fashion Week and can’t wait for it all to kick off again tomorrow, then you’re not alone because we are too. A few years ago, if you weren’t lucky enough to be invited to sit FROW, you’d have to wait at least a week until you saw your favourite designer’s new creations in the magazines. But thank the Fashion Goddesses that the beauty of Instagram exists to keep us updated on the catwalks and make us jealous watching the madness of backstage unfold…

So you don’t feel left out, we’ve listed some of the Instagram accounts we think you need to be following this #LFW #SS15:

who to follow on instagram for london fashion week

STORM MODELS – @stormmodels

Being one of the biggest model agencies in the world and based in London, it can mean only one thing – this agency will be introducing you to the upcoming models (both female AND male) that will be filling the runways this week and letting us all into the life of a model during the busiest time of their year.

the instagram accounts you should be following for LFW

THE APARTMENT- @theaptmt

Created especially for bloggers to rest during the mad period of Fashion Week, The Apartment is the busiest venues in London, buzzing with celebrities, bloggers and journalists all looking for the coolest projects and events to attend. Expect to find must-see locations, a lot of food, a lot of familiar faces and a lot of temptation.

who to follow at london fashion week

MALAIKA FIRTH- @malaikafirth

Even though her Instagram bio states she’s ‘only human’, we still have our doubts. Through NYFW, this upcoming model/threat has been mesmerizing us with her makeup shots, backstage antics and runway stills as she lets her followers experience fashion week alongside her. We can only pray she continues to do the same in London because we want her face to stick around for much longer…

who to follow on instagram for lfw


Bloggers are becoming the most important group of people to have around at fashion shows. Being equally as obsessed with social media as we are, their Instagram’s are constantly updated with amazing food, selfies and the must have items they find during their travels. We’ve listed our top 3 to follow below: 

Lulutrixablle – @lulutrixabelle

5 INCH AND UP – @5inchandup

LILY MELROSE – @llymrs

who to follow at lfw

BRITISH FASHION COUNCIL- @britishfashioncouncil

Hosts of London Fashion Week, the ultimate must-follow is the British Fashion Council’s Instagram. It promises highlights from the catwalk and backstage goodness. If there had to be one account to definitely follow – this would be it.

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It’s the start of the most stylish week in September and we can already hear the high heeled footsteps of the fashion elite making their way to London. With everyone looking so chic and serious, we’ve put together a spotter’s guide to help you win at fashion week.

Each is worth 5 points – bonus points are available

Tot up your points and tell us your style score on fash-one to hundred!

1.Blag your way into a show (5 bonus points if you get on the FROW)

london fashion week bingo

2. Score some free champagne.

lfw bingo

3. Spot Haim on the FROW…

london fashion week bingo

4. …or anyone from the cast of Made in Chelsea

5. Find Face Hunter taking pictures (5 bonus points if it’s you he’s taking a photo of)

6. Spot a style setter with a cute Chihuahua (5 bonus points if they’re wearing matching outfits)

london fashion week bingo

7. Find Pandemonia, the inflatable woman

8. See Nick Grimshaw schmoozing with his fashion pals

9. Spot Victoria Beckham (bonus points if she’s with David or any of the baby Beckhams)

10. Score an official LFW lanyard

11. Get an invite to the PPQ party

london fashion week bingo

12. Spot Harry Styles rockin’ Burberry

…and 10 bonus points if you manage to stay dry all day!

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We don’t know about you but September came around so fast that we hardly noticed that summer was over with and here we are stuck with far too many pairs of sliders and not a winter shoe in sight.  Fear not though as help is on hand from some of our fave celebs as they let us in on the new season footwear trends that we should be owning.  Somehow the thought of wearing hats, scarves and boots doesn’t seem quite as bad now…

missguided lessons in footwear

There’s no denying that Alexa Chung has one of the most enviable wardrobes, she has won British Style Icon three times over after all.  It’s for this reason that we’re kind of used to taking style tips from her when it comes to what to wear but her choice of shoe for NYFW yesterday had us wowed.  No more so when it meant we could copy her style with our very own Valentina Lace Up Heeled Sandals.  In. Love.  Needless to say they’re ours already.

lessons in footwear

Desert boots are making quite the comeback after being featured on the runway at NYFW last season and spotted on some of our fave celebs including Rihanna, Cara and the Kardashian clan.  As if we needed any more reasons to get ourselves a pair, Khloe’s killer style wins us over again.  She’s matched hers with denim cut offs and a checked shirt, the perfect transitional outfit while we still have a bit of sun!  Style it out like Khloe with the Missguided lace up desert boots.

lessons in footwear

We’re obsessing over Chelsea boots for AW14 and can’t get enough of this effortlessly cool style.  More so thanks to the likes of Kate Moss and Alexa Chung who perfect that laidback cool look.  Paired with super skinnies and a biker jackets, that’s our winter wardrobe sorted.

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Unless you’ve been hidden under a rock for the last week, you’ll know that New York Fashion Week is currently in full swing.  Crowned the fashion capital for 2014, we’d expect no less than a few lessons in how we should be dressing for September as we transition from summer into winter.  From sneakers and suits to flares and distressed denim, here’s your Missguide on what you should be wearing right now.

what to wear for september

Distressed Denim

This season, up the stakes on your go-to denim for a fresh approach on all your jeans.  As we’ve seen from the fashion babes at NYFW, ripped jeans can look anything but sloppy when dressed the right way.  It looks like this season we’ll be reaching for our ripped boyfriend jeans more than we thought.  Shop yours here.

how to dress for september

Trainers with Everything

It seems that this season’s favourite shoe was definitely the trainer.  Models, fash eds and bloggers were all smiling in comfort as they swapped their heels in favour of cushioned shows, making running from show to show all the easier.  Now this is a trend we could definitely get used to.

what to wear for september

All White Everything

With NYFW in full swing, we’ve got our eyes trained on every runway show, keen to spot the new trends for SS15 before anyone else and it seems that white is the freshest shade for next summer, but it’s not just on the runway that we’re spotting layer on layer of pristine white shades.  White was the colour of choice for many NYFW show-goers this season too.

what to wear for september


We’ve already spotted some of our fave bloggers wearing flares this season and after seeing some serious wide legged jeans on the streets at NYFW, we just know that we’ll be donning them soon too.

what to wear for september


It looks like we’ll be suiting up for the new season after seeing how New Yorkers have been styling their tailored pieces.  We’re loving how versatile this look is, styled up or down for any occasion.

what to wear for september

Furry Bags

AW14 was awash with flurry bags so it’s no surprise that these fluffy numbers are the accessory du jour for street stylers.  Whether you prefer your bags oversized or petite, it looks like we’ll have plenty of choice when it comes to choosing a furry bag for the season.

what to wear for september

White Shirts

Fashion month might be one of the most exciting times of our calendar year but it’s also the scariest when it comes to what we should be wearing, so it came as quite a surprise when we realised that one of the biggest trends for the season is something that we already have in our wardrobe.

what to wear in september


We don’t think there is anyone better to revive our love for culottes than Leandre of Man Repeller.  This is one trend we’ve been sporting since summer and we’re glad to see it being carried through to winter as we style out more tailored pieces into a relaxed, laidback look.

Image Sources: Vogue, Style.com

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If you’re feeling the need to vamp up you’re space at home but are stuck for inspo, then look no further. We have all the creative motifs you’ll need to create a grunge yet chic look that will make any room look seriously cool.

This style looks really intricate yet effortless at the same time and is really easy to recreate at home, just think vintage, up cycling, shabby chic and creative. It is all about making things look worn but still elegant and pretty. A good place to start is with washy pastel colours and metallic paints to set the base tone of the room. Use layering to create detail and a sense of history.

Get creative using dried flowers in a vintage style vase, or lots of different shaped and sized candles. Use old tiles or old plates to design your own mosaique. Add pieces of glass in to the mosaique for a reflective finish. Cushions and throws are great for layering up, stick to pretty colours, florals and lace. For the finishing touches change your normal door handles for pretty crystal styled ones. This style is all in the detail and these little touches will change the whole room.

You don’t need to spend a lot of money, check out your local markets and charity shops for cheap pieces that will make all the difference.










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