Today Nicole returns as a sequel to the iconic Nicole x Missguided collection. We’re super excited to finally share the super slick collaboration with super-babe Nicole Scherzinger and show off the latest campaign, but now we’re taking a look behind the scenes through the eyes of a Missguided customer and Nicole fan. She was the winner of a competition we ran to give one of you lucky lot the opportunity to come on location with us as we shot the fierce campaign. Here’s what she had to say…
“Hey guys I’m Louise Keane and just over a month ago I entered a Missguided competition and won. The competition winner would get the fantastic opportunity to go on set of the Nicole x Missguided shoot and have a sneak peek at the new collection.
So the terms of the competition were basically to create a 15 second long video of yourself stating why you love Missguided and why you would love to get on set with Nicole Scherzinger. Being an avid Missguided customer and also being a huge fan of Nicole Scherzinger’s personal style and music, I jumped at the opportunity.
After a bit of practice (I will not lie, it did take about 15 takes to perfect!) I then posted the video on Instagram. I nervously waited for a response, and not long after posting the video I spotted a little comment under my post from Missguided. To my surprise I had been shortlisted and later that day I found out that I had won the competition.”
“On arrival I was welcomed by the Missguided team which included the lovely Creative Manager Sam, the extremely stylish Creative Executive Sara and the founder of Missguided, Nitin Passi, also known as ‘Mr Missguided’.
After getting a tour of the incredible studio I was introduced to another competition winner (Danielle) who worked at Missguided and who I’d be spending most of the day with. The Missguided team sat in the studio and helped make everything come together including the Design Manager Natasha who worked with Nicole to create the first stunning line as well as this year’s collection.
So, you may remember last year’s racy campaign where Nicole was “on the run” in California sporting strong sultry dresses and co-ords, killer leather pants and daring tailored jumpsuits. The idea behind this year’s shoot was that Nicole was being reprimanded for her crimes committed in the previous campaign.
The first set was designed as a detention centre in the classic film noir form. Nicole walked onto set rocking a strong bold cat liner with a classic red lip with a slight contour, and perfectly curled hair.
This showstopping red dress has got to be one of my favorites in the collection, the cut is perfection and the backless detail is simplicity at its finest. As Nicole said ‘at £25 how can you not get this dress?!’
At the end of the shoot Nicole invited Danielle and I to have a look at the photographs with the team. She was extremely lovely and had us all in stitches with her humor. It was amazing to see all of the work and the efforts of the Missguided team and Nicole to create such an iconic collection.
It was honestly an amazing experience and I feel privileged to have been chosen as the winner of this competition. I met a bunch of lovely people and I’d like to thank Missguided for giving me this experience. I cannot wait to get my hands on the new line. There is literally a dress for all shapes and sizes, and at prices between £20-£45 you really can’t go wrong.
So if you haven’t already, head down to Missguided and check out the amazing collection.”
Shop the collection here