The History Of Umbro

We’ve teamed up with ultimate sportswear brand Umbro to create an exclusively designed collection of 90’s inspired pieces for your spring wardrobe. Umbro, a classic British sportswear brand is THE revival brand to be seen in. If you’re lusting over 90’s sportswear logos, retro tracksuits, tear away popper pants and bandeaus in Umbro’s sporting fabrics, this is the key collection to nail that cool girl aesthetic this season.

To celebrate the launch of #UMBROxMISSGUIDED, here are 5 facts about the iconic sports brand…





Umbro launched in 1924 and is intrinsically linked with British football culture, becoming the original kit sponsors for Manchester City Football Club.



Just like Missguided, Umbro is Manchester born-and-bred, with distinctively northern roots. and helped put the city into international focus. Our typical northern IDGAF attitudes match this ultra-cool collection of tracksuits and separates. We’re biased, but the streets of Manchester is some of the best street-style around.



Umbro founder Harold Humphreys believed ‘if you look smart, you play smart’, which is definitely our motto when it comes to shopping. Preach it, Harold!



A favourite of one of Manchester City’s biggest fans, and arguably Manchester’s finest exports, the Gallagher brothers; this collection takes inspo from their fave high-neckline football kits.



We kicked it old school with the logo on this drop. The iconic 1992 logo hasn’t been used in another other Umbro collaboration since. Oh, and if like us your fave colour is Missguided pink  – the check tracksuit is exclusively our Pantone. So grab a piece now, this sh*t is iconic.


The UMBROxMISSGUIDED collection is available now.

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