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How to find your foundation tone

Shopping for foundation online doesn’t have to be difficult

Written by Liv Grady

January 15, 2021

How to find your foundation tone

Unlike a bold lip or a statement eye, foundation is the hero product that is supposed to go unseeen. It’s the secret key player that brings our whole look together. With more and more beauty brands selling their product solely online, combined with lockdowns and restrictions, trying out a tester in a shop is not always possible. Follow our easy steps to help ensure you find the perfect foundation tone every time.

We have put together a handy guide to make buying foundation online THAT much easier. Oh and in case you didn’t know, we have released our own range, that is available to buy now. Missguided Beauty has 25 inclusive foundation colours, meaning there is a shade to suit everyone. It’s also vegan & cruelty free.

Meet Your Match Demi-Matte Foundation
Missguided Meet Your Match Demi Matte Foundation

The Missguided Meet your Match foundation is a is a lightweight liquid formula, with a buildable medium coverage. It has a a healthy looking demi-matte finish, to leave you feeling glowy all day long. Apply Meet Your Match with a sponge or brush.

Tips on finding your foundation tone

  1. Identify your undertone
  2. Know your skin
  3. Choose your coverage type
  4. If in doubt, go for a lighter shade
  5. Watch tutorials and hauls
foundation tone on arms

1. Identifying your undertone

The first step in finding the right foundation is to identify your undertone. You need to understand whether your skin is cool, neutral or warm. Looking in the mirror, this can sometimes be a bit tricky, especially if your lighting is bad or you have mixed up your tan routine. The general rule of thumb goes as follows: If you have blue veins and a rosy tint, your undertone will be cool, if you have a golden tone and your veins look green, then you are warm toned. If you sit somewhere in the middle, you will be neutral. Need more info? Read this handy guide on identifying undertones for more info.

2. Know your skin

Are you oily or dry? These are two major factors that should impact your choice of foundation. If you have oily skin, then opt for a long-wear, mattifying foundation. Try and avoid oil-based solutions at all costs. An easy way to do this is by looking for ‘Aqua’ in the ingredients to ensure it is water-based. If you have the opposite problem and suffer from dry or flaky skin, look for something hydrating and luminous, this will help you keep your glow all day long.

3. choose your coverage type

When choosing a foundation tone, you need to decide on your coverage type. Do you want to go with something lightweight, which is subtle and shows through your natural skin and freckles? Or do you want to cover blemishes and pigmentation with a full coverage foundation, that is designed to create a completely neutral complexion. If you want something in the middle, choose a medium coverage formula, which you can choose to build up or sheer out depending on the day. Once example of this is the Missguided Demi Matte Meet Your Match Foundation.

4. If in doubt go for a lighter shade

If you are stuck choosing between a slightly lighter and darker foundation tone, ALWAYS pick the lighter one. You can build it out with bronzer and contouring, but if you go too dark, there is no easy way to fix it.

5. Watch tutorials

When buying makeup, Youtube is our best friend. Watch influencers try out different shades, formulas and products until you find one that closely matches your own requirements.

Shop your foundation shade now

For the full collection head to Missguided Beauty and shop online now.