As a continuation of our #KeepOnBeingYou movement, we collaborated with six empowering women who have inspired us to capture their uniqueness in our #InYourOwnSkin campaign. These babes continue to challenge the world’s perception of beauty and exude the confidence to be comfortable #InYourOwnSkin.

You can read their interviews over on our beauty section, or check out the campaign images below.


  Isabella is a university student who caught her shirt in a house fire when she was 17, leaving her with scarring across her right arm and back. She hopes to normalise disabilities and disfigurements through modelling, as well as attending university and having exams. Check out her story here.


Maya (@mbajsb) has the rare condition Epidermolysis Bullosa (EB) which affects 5,000 people in the UK and 500,000 people worldwide. Maya’s positive attitude and outlook on life inspire her to raise awareness of the condition through modelling. She is a true figure of inspiration and empowerment. Check out her story here.


As part of our Keep On Being You series, we caught up with social media influencer and plus size model with albinism @joannedion_ about being confident #inyourownskin, the best advice she’s ever been given and how to live authentically as yourself. Check out her story here.



Beth is a university student who has psoriasis, we street cast her for this campaign locally in Manchester. This is her first campaign and first time modelling and we hope she does more. Check out her story here.



We caught up with full-time model @pollyellens for our #InYourOwnSkin campaign. Polly is a full-time freelance model with beautiful and striking freckles on her face. Read her story about here about how she learnt to be happy and confident #InYourOwnSkin.



We met Mariana Mendes for our new #InYourOwnSkin campaign. Mariana is a 24-year-old Brazillian model and fashion designer, born with a birthmark on her face. She has learnt to love the way she looks and empowers others through body positivity on social media. Check out her photos from the shoot here.