All the behind the scenes stuff you wanted to see from the #LOVETHYSELF campaign.

We worked with 9 strong, body-confident women to bring you Missguided’s #LOVETHYSELF. We wanted to represent women of all sizes, shapes colours and backgrounds.

All the girls travelled to London, where they were greeted by the Missguided team. They got goodie bags and spent a bit of time getting to know each other before the activities began.

The day wasn’t just a regular shoot, the girls took part in a mindfulness session, yoga class and dance routine. They shared their own journeys with body confidence and worked together to create a campaign that is changing our perception of beauty.

Behind the scenes video

Watch the video below for exclusive clips from the cast…

View this post on Instagram

Wanna get to know the empowering women behind the campaign even better? 💘 Keep watching to see what went down on set 📹 #missguided

A post shared by MISSGUIDED (@missguided) on

We’ve rounded up all the insta pics from behind the scenes on the day.

Find out more about the models and watch the full campaign video on the #LOVETHYSELF post.