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Helena Critchley – Influencer Q+A

Meet our latest collaborator. We chatted to Helen about her brand new edit.

Written by Liv Grady

April 1, 2021

Helena critchley two images of girl side by side

We’ve teamed up with influencer and content creator, Helena Critchley, to bring you the ultimate lockdown exit collection. She hand-picked 37 styles that fit with her style and aesthetic, to make her very own Missguided range.

Created with warm weather in mind, the whole collection is suited towards Spring days, beer gardens, festivals and picnics with friends. We caught up with Helena to ask her about her experiences creating the collection, her top picks and more.

helena critchley pink towelling dress
Helena critchley, pink shirt and jeans

What are your favourite pieces from the edit and why?

The pink towelling dress is one of my favourites, i just love the collar detail. There is also a 3 piece co-ord in the same material, which consists of a shirt, bralet and shorts, which i think is so cute and easy to style. I also love the cut out black dress, because it is perfect for that first trip to the club. Finally I love the lilac shirred dress because I love taking a pretty dress and grunging it up.

Shop helena’s top picks

What fellow influencer would you love to see wearing the edit?

I thinkAmy Hallimaond is really cool and this would suit her summer aesthetic and Sophia Tuxford would also look really nice in it as well.

What celebrity is your ultimate style inspo and did they inspire the colllection?

So I would say that I only really follow bloggers, rather than celebrities for my style inspiration. But the celebrities that I think have really cool style are obviously Hailey Bieber and Kylie Jenner. Most of the collection is very 90s vibes, so any celebrity that follows that trend!

Helena corset tops

If you had to sum up the edit in 3 words, what would they be and why?

Cute, edgy and fun.

What has the process been like working with Missguided?

It has actually been such a dream, if you follow me, you’ll know they are literally my favourite brand. I am always shopping there! The team have been so supportive, nice and helful all the way through. I couldn’t think of another brand that I would rather work with.

Helena black bodycon dress
Helena critchley purple pastel