Disrupting LFW with Gemma Collins

We stormed LFW in the most Missguided way possible, with Gemma Collins and a bright pink Rolls Royce. We took to the streets to cause a stir outside some of the biggest shows and events.

The Real GC spent the whole day with us, handing out discounts and bags filled with Missguided merch.

We wanted to make London Fashion Week accessible to everyone, not just the insta famous and fashion elite. What better way to do this than with the people’s princess… Gemma Collins?

We drove Gemma all over the capital, stopping to pose for paps (obviously) and giving out gift bags on Oxford Street, Leicester Square, Piccadilly Circus and Trafalgar Square.

If you missed it, don’t worry we haven’t finished just yet. We’re taking taking the Rolls across the country, so if you spot it – take a photo and tag us with #MissguidedRolls for the chance to win £250 in vouchers.

Need a little more of the Real GC in your life? Obviously. Here’s the exclusive behind the scenes

Find out where the Rolls is next, by keeping your eye on the Missguided babeZine.