#MissguidedDiscovered Frida Sundemo

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27 Jun, 2017

We caught up with Scandinavian babe, Frida Sundemo, to chat career highlights, what’s on the agenda for the rest of 2017 and tips for aspiring artists.

frida sundemo missguided discovered

Tell us about yourself…

I’m Frida Sundemo from Sweden and I’m in love with writing, producing and performing music.

What does a day in the life of you look like?

I usually wake up around 7.30 and take an hour walk listening to a podcast. Then I take a shower and eat some sandwiches accompanied by lots of really black coffee. After that I go to the work station in my apartment and catch up on emails etc. Around 10 I take the bike to the studio. It’s about a fifteen minute ride and pretty much just over two bridges with a gorgeous view so it’s a nice trip. Then I hang around in my studio until around 7 pm. I have lots of close friends having their own studios in the same complex which is really nice. If you need to take a break, there’s always someone ready to race you in Super Mario Kart. When I finish work, (sometimes I stay late too, it depends) I usually just go home on the weekdays, I love being at home, haha. Cooking a nice dinner with my boyfriend and watching Netflix until I fall asleep. This is my most typical day, I would say.

When did you first realise you wanted to make music?

I’ve wanted to make my own music as long as I can remember, really. In my early years I wanted to make mostly instrumental music. I wrote it on the piano but in my head I could hear a symphony orchestra play along.

How would you describe your sound?

Cinematic electronic pop music.
What’s the best gig you’ve ever played?

I did a show at the BAM festival in Barcelona a few years ago on this perfect late summer evening and the crowd was just amazing! I still remember that feeling.

If you could collaborate with anyone who would it be and why?

I’d love to get Tom Waits featuring on one of my songs. The man with the one million dollar voice.

Who did you listen to growing up?

Pet Shop Boys, Depeche Mode, Weezer, The Strokes, Coldplay, Radiohead.

Who’s your biggest musical inspiration?

Hans Zimmer.

frida sundemo

What’s your guilty pleasure track?

A Whole New World from Aladdin. (That key change!)

What’s the last album you listened to all the way through?

Hibernation by Immanu El.

What’s been your career highlight/proudest moment?

When I signed my first record deal with the label of my dreams, Parlophone.

Who’s the coolest person you’ve worked with so far?

I would actually say Joel Humlén, my co-writer and co-producer ever since the Indigo EP in 2013. He’s such a gifted man both musically, lyrically and as a producer. Even though we sometimes fight in the studio, I’m always convinced that the track we’re working on will be really good once we’re finished.

Who are you listening to at the moment? 

Doris Monteiro, Bromma Disco, Immanu El, Highasakite and Todd Terje.

What advice do you have for aspiring artists trying to break into the industry?

Never give up. Stick to your gut feeling but be open to other’s ideas. And don’t be scared to talk to people you don’t know in weird places, haha.

You can only listen to one album for the rest of your life, what is it?

From Left To Right by Bill Evans.

Where can we see you perform next?

Probably somewhere in East London in the end of this summer!

What’s on the agenda for the rest of 2017?

I’m just about to finishing my upcoming album the following weeks. Then releasing it later this year which I’m super excited about! And hopefully lots of live shows too.

Like what you see? Check out her insta @fridasundemo and listen to ‘It’s OK’ on SoundCloud below…