Inside Missguided Documentary – Eleanore

In case you didn’t already know, we are on TV. Inside Missguided documentary series is now airing on Channel 4. The 4-part show follows the the highs and lows of everything we do at Missguided HQ. From collabs with your fave influencers, to the creation of new fashion lines and a few staff parties thrown in there too. One of the team members featured in the show is our Head of Brand, Eleanore. We chatted to her to find out more about her role and her experience on the show.


Eleanore Q+A

Eleanore Chetcuti 



Job title:
Head of Brand

Eleanore Inside Missguided

How long have you been at Missguided?

6 years

How did you land your role at Missguided?

I started as a blogger outreach assistant and worked my way up 

What is a day in the life like for you at work?

 My job is super varied. I head up the social media, creative, influencer and PR teams. One day I could be working on a TV ad, the next working a deal with our next celebrity.

How did you find being on camera? 

Super cringes out, it’s not my thing! However I would feel more confident the next time haha

What’s your favourite part of the job?

 Creating campaigns from start to finish, seeing our work on billboards, TV and in the press! Building the brands ethos by empowering our customer to feel confident in her mind and body and wearing what she wants, for her. I love seeing her achieve her life goals through our content, creative and messaging.

What keeps you motivated?

I’ve always been very driven so I don’t find it hard to keep motivated. I love my job, my team and thrive off seeing Missguided grow. I’ve dreamed of being in my position for over 12 years now so it means the world to me.

“I’ve dreamed of being in my position for over 12 years now so it means the world to me.”


What was the trickiest project you’ve worked on and why?

Every project has it’s tricky parts, it’s knowing not to get too disheartened and cracking on.

What is your favourite Missguided Campaign and why?

So many! I love our party campaign we did last year, I feel it levelled us up and stepped us away from our competition. It will always be one of my favourites alongside all our empowerment campaigns which make me so proud of the team and how we are really helping our customer, not just to buy clothes but to feel good in them too.

Missguided Party campaign: About Last Night

What advice would you give to someone trying to get into the industry?

Never give up, knock on doors, be persistent, be disciplined enough to learn your craft inside out and be nice!

Catch Eleanore on Inside Missguided

If you wanna see Elelanore in action, make sure you tune into Inside Missguided: Made in Manchester. Starts Wednesday 12th August on Channel 4 or catch the series in full on All4.