Inside Missguided- Zee

Didn’t you hear? We’re on TV. The tell-all Missguided documentary starts Wednesday 12th August at 10pm on Channel 4. Inside Missguided: Made in Manchester takes a look behind the scenes of our head office, as well as our staff parties, fashion shoots and more. Ever wondered what it is like to work for one of the world’s biggest fast fashion brands? Here’s your chance to find out. We caught up with our Head of Design, Zee, to find out more about her role, her time at the company and her experience on camera.

Zee press shot

Q+A with Zee

Zahiah Alawneh (Zee)



Job title:
Head Of Design

How long have you been at Missguided? 

7.5 years

Where did you previously work? 

I worked as a freelance designer and worked for the British Fashion Council across lots of designers splitting my time between Paris and the UK. Just before I started MG I was a personal shopper at Selfridges and that how I landed the role through one of my clients, she mentioned about the position and by the end of that week I got the job!

What is a day in the life like at work?

Never the same! Also running around reviewing product, collaborations, working with styling and trading to land trends. Typically I am in for 7.30-8am, coffee in hand. I check my emails and review my plan for the day, have a quick 10 mins with my team, as I choose to sit with them to be on the actions that we need to deliver.  

How did you find being on camera? 

WILD!!! I think you actually forget you’re going to be on telly and it’s not just an Insta story thing haha. But was great to be part of something I can watch back and remember how fabulous we all were!

Favourite part of the job? 

PRODUCT PRODCUT PRODUCT!!! Nothing beats reviewing amazing new product either from one of my team members or in a sign off or a collab it’s amazing never gets old!

What keeps you motivated? 

That there is always something new to go after, the motivation to be the best at your job and learning as you go along is amazing and something I think can be quite rare!

“There is always something new to go after, the motivation to be the best at your job and learning as you go along is amazing”


What was the trickiest project you’ve worked on and why?

Wellllll…. Theres been a couple, and collabs are always the most testing and demanding in a good way. I do remember my first big job as Assistant Designer when I joined on the Nicole x Missguided range. We changed the final pack to share with Nicole 10-15 times and that week  I thought, WOW this is going to be fun! 

What is your favourite Missguided Campaign and why?

I love love loved the Party one we did for 2019! The product team had worked so hard on landing party collections and the creative team brought it to life. It was a fab moment and I also attended the shoot so got to see the life line end to end.

Catch Zee in action on Inside Missguided

If you want to find out what it is really like to be Head of Design at Missguided, tune into Inside Missguided on 12th August at 10pm, or binge watch the whole series on All4. Find out more about the Missguided documentary here.