Sean John X Missguided- We’re in the press

The Sean John X Missguided collaboration drops tomorrow and it’s one of our biggest collections yet. Ahead of the launch, we have rounded up some of the headlines to see what people have been saying.

In case you didn’t already know, we have teamed up with iconic streetwear brand Sean John, to bring you their first ever womenswear collab. It combines the legacy of Sean John with modern day street style.

The new collection is fronted by rapper and songwriter, BIA and will be available in sizes XS to XL. It will be dropping worldwide tomorrow.

Sean John X Missguided in the press

We were featured in Women’s Wear Daily (WWD) who were one of the first publications to reveal the collab to the world.

“The visuals are a throwback to the Nineties and early Aughts. And Bia brings to mind the late Aaliyah in some shots, sporting a cropped tank paired with baggy, light-washed jeans.”


Hot New Hip Hop have been riding the BIA wave, excited that an up and coming rapper will be fronting a campaign Sean John.

“Diddy’s fashion label launched back in 1998 and buyers are excited to see what he’s come up with for this 2020 update.”


Fashion mag, Snobette, is another publication that can’t wait to see the collection drop live tomorrow.

“Tapping into the early-00s sport lifestyle looks that made Sean John a powerhouse brand, the extensive, 117-piece collection features nylon and velour tracksuits, puffer jackets & over-sized t-shirts.”


If you wanna be the first to get your hands on the new Sean John collection, make sure you sign up to the mailing list.

Find out more about the collection, the history of Sean John and get a first look at the full range here.