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Your winning 19th July dress – designed by Katie Macpherson

Congratualations to the winner of our UNIDAYS design competition

Written by Liv Grady

July 6, 2021

competition winner dress

In case you hadn’t heard, we ran a competition with UNIDAYS, over London Fashion Week. This competition was to find one of the UK’s hottest new student designers. The winner of the competition, Katie Macpherson, got her designs turned into real products that are available to buy from Missguided.

The Missguided Design Team and our UNIDAYS partners were blown away by the thousands of creative and fashion-forward entries, but finally came to a decision with 17-year-old Katie Macpherson’s little black dress.

dress design image by Katie Macpherson
Katie Macpherson’s winning design

Shop the dress

Featuring cut outs and detailed straps, we just KNOW that this is the perfect dress for your return to the club on July 19th. The dress is now available to buy online and even comes in three colours, all based on Katie’s original design.

When interviewed by Bolton News, Katie said: “I’ve always been inspired by fashion and art. I think looking at runway images and collections is always important when designing. I like contemporary styles and like to incorporate this into my work.”

“I’ve always been inspired by fashion and art. I think looking at runway images and collections is always important when designing.”

Katie Macpherson- Winner of the Missguided x Unidays design competition

Everyone that entered had to design a dress, tracksuit, jacket or graphic t-shirt. The entries were collected and the winner was chosen by Missguided Head of Design, Zee. The judging criteria was “We will be looking for a great sense of fashion style but customer focused, as commercial is key. So stand out and think ‘would you wear it?'”

The final product
dress design image by Katie Macpherson
Katie Macpherson’s winning design

Katie Macpherson Q+A

We caught up with our winner, Bolton-based Katie, to find out more about the design process and her ideas behind the winning dress.

Congrats on winning the Unidays x Missguided Fashion Week Competition! How did you feel when you found out you won?

I was so shocked, I was like is this real? and I had to get some one else to double check I had read it right!

What was your inspiration and what did the design process of your winning dress look like?

I’d seen the cut out style all over the runway and when I saw the competition, I was like I have got to incorporate that and then I just started sketching ideas out until I found the one I liked the most .

orange dress designed by Katie Macpherson
orange dress designed by Katie Macpherson

How did you celebrate winning the competition?

Obviously with lockdown, I couldn’t do anything immediately but I definitely plan to go on a shopping trip !

What are you currently studying + what is your dream career?

I study fashion and clothing which is definitely where I want to take my career, working for a fashion house or even having my own would be a dream!

Marble print dress designed by Katie Macpherson

What piece of clothing are you excited to stock up on with your winning £1000 Missguided voucher?

Probably dresses for the summer especially now the weather’s getting warmer.

How surreal will it feel seeing people in your design?

Honestly insane like I thought people wouldn’t be wearing my designs until I reached further into my career .