We are Missguided and we want to work with you, yes you. We are the global fashion brand empowering babes the world over to be who they want to be and wear what they want, because we believe that babes can do anything, after all who run the world… We are bold, forward thinking and babe power is at the very heart of our brand, that’s why you're here. It’s our mission to champion unstoppable females from all walks of life, babes that our customer aspire to be, are inspired by, females of the future, real women who really do stand for something, believers and doers who represent our customers.

get to know us.

We are the home of the official babe uniform, champions of the #babesofmissguided movement, we are for every babe, everywhere. Welcome to the Missguided universe.

We are kind of a big deal
on the social scene

join the #babesofmissguided

join our gang.

Empowering real babes is our aim, tag your look #babesofmissguided to join our girl collective and your image could be chosen and used in Missguided advertising across the world featuring your @handle! Serious followers for you

New clothes seeking cute babes to hang out with